Conversations with coffee shop owners

I’m blessed to have two coffee shops as clients on my books. When I started my business, I worried that this would be a clash and that each industry I entered into deserved exclusivity. I’ve proven myself wrong. Three lessons for coffee shop owners that I’ve discovered along my journey (while sipping way too many chai lattes) is this: 1.…

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Connecting with brands on LinkedIn is tough. Unless there is something in it for me of course.

Of all the social media platforms, I find LinkedIn to be one of the hardest to crack for brands. Low to zero engagement from even lower organic impression figures. And before you shoot me down with the “organic is dead” argument (which I’ll save for another blog post), I sat and did a whole re-think of my understanding of the…

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Facebook for Business nuggets (from Facebook themselves)

I managed to score a ticket to the Heavy Chef "Facebook for Business 101 Masterclass". You can imagine my excitement sitting there, just waiting for Facebook to divulge all their secrets on the best ways to reach customers. Alas, they didn’t give much away but what I did pick up was some great nuggets on how best to reach your Facebook…

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How often should I post to Facebook?

I’ve come across this question on numerous Facebook groups by my peers. I’ve also noticed when dealing with my clients that for some of them, posting daily is important, while others are happy to have one or two posts per week. So, then what’s the magic number? It’s quite difficult to know how Facebook, Instagram or LinkedIn algorithms are choosing…

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