Conversations with coffee shop owners

I’m blessed to have two coffee shops as clients on my books. When I started my business, I worried that this would be a clash and that each industry I entered into deserved exclusivity. I’ve proven myself wrong. Three lessons for coffee shop owners that I’ve discovered along my journey (while sipping way too many chai lattes) is this: 1.…

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Connecting with brands on LinkedIn is tough. Unless there is something in it for me of course.

Of all the social media platforms, I find LinkedIn to be one of the hardest to crack for brands. Low to zero engagement from even lower organic impression figures. And before you shoot me down with the “organic is dead” argument (which I’ll save for another blog post), I sat and did a whole re-think of my understanding of the…

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