Connecting with brands on LinkedIn is tough. Unless there is something in it for me of course.

Of all the social media platforms, I find LinkedIn to be one of the hardest to crack for brands. Low to zero engagement from even lower organic impression figures. And before you shoot me down with the “organic is dead” argument (which I’ll save for another blog post), I sat and did a whole re-think of my understanding of the…

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Facebook for Business nuggets (from Facebook themselves)

I managed to score a ticket to the Heavy Chef "Facebook for Business 101 Masterclass". You can imagine my excitement sitting there, just waiting for Facebook to divulge all their secrets on the best ways to reach customers. Alas, they didn’t give much away but what I did pick up was some great nuggets on how best to reach your Facebook…

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How often should I post to Facebook?

I’ve come across this question on numerous Facebook groups by my peers. I’ve also noticed when dealing with my clients that for some of them, posting daily is important, while others are happy to have one or two posts per week. So, then what’s the magic number? It’s quite difficult to know how Facebook, Instagram or LinkedIn algorithms are choosing…

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The number one thing your wedding photographer wants you to know

I was consulting with a wedding photographer and friend, Tamryn, earlier this week. She needed help with content ideas for her blog and social media platforms. As we flicked through her gallery of beautiful photographs, it conjured up so many memories of my own wedding 17 years ago. I remembered the many weeks of planning and choosing the right photographer -…

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