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I thought that I was unable to launch my business until I had a website. That and a stack of business cards. I delayed starting doing business for quite a couple of months because I felt I wasn’t “ready.” I read books. I completed online courses. I scribbled ideas and thoughts over and over in a red notebook I carried around with me. I was wrong. Even when I built my website, it required so Read More
  Categories : Conversations about customers, Conversations about running a social media business, Conversations about starting a business  Posted by BronwynneW  No Comments
It spread like wildfire! Dolly Parton uploaded a post to Instagram depicting a profile image of herself across four different popular social media channels and within hours, people started to copy her. It was an easy challenge: choosing four photos of yourself, each reflecting how you might present yourself on the various apps; namely LinkedIn, Facebook, Instagram, and Tinder. And the memes flooded our timelines. Insight: What’s fascinating is that instinctively, people “got it”. They Read More
  Categories : Conversations about audiences, Conversations about brand  Posted by BronwynneW   , , ,  No Comments
I woke up on Saturday morning to a surprise notification that one of my LinkedIn posts was trending. The last time I trended on a social media platform was on Twitter for my birthday in 2011 and again a few years later when Khloe Kardashian high-fived me in a tweet. I know, right! We were both pretty unknown back then & I’m not going to lie, it was a highlight. *winks*  Gary Vaynerchuck is right. Read More
  Categories : Conversations about content strategy, Conversations about LinkedIn  Posted by BronwynneW   , , ,  No Comments
The About Me page will tell you that I left my job in corporate after 20 years to open my own social media business. Nothing prepared me but that’s been the best part of my journey. 2019 will be remembered as the year I knew that what was in my head (and heart) could make a difference to business owners, and in turn, this country that I love. So then, in a nutshell… THE EARLY Read More
  Categories : Conversations about running a social media business  Posted by BronwynneW   , ,  2 Comments
I’ve been guilty of it myself. I’ve uploaded a photo to Instagram and then guessed a few hashtags to include before posting. Ouch. If I’m hoping to attract new followers or expand the reach for the brands I manage or even create awareness for my clients, this is not an effective approach at all. According to Hubspot, “Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram Read More
  Categories : Conversations about hashtags, Conversations about Instagram  Posted by BronwynneW   , , ,  No Comments
It’s coming up to the one year anniversary of my business – I know, can you believe it! Reflecting on where I was a year ago to where I am today, one of the best steps I took when I started out was to map out my business strategy, and more specifically, what I wanted my brand to be about. I drew up a vision board. To most people, this conjures up images of magazines, Read More
  Categories : Conversations about brand  Posted by BronwynneW   , , , ,  No Comments
I’m blessed to have two coffee shops as clients on my books. When I started my business, I worried that this would be a clash and that each industry I entered into deserved exclusivity. I’ve proven myself wrong. Three lessons for coffee shop owners that I’ve discovered along my journey (while sipping way too many chai lattes) is this: 1. The photos of restaurant dishes are your brand identity Stored away in image repositories are Read More
  Categories : Conversations about clients  Posted by BronwynneW   , ,  No Comments
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