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banned hashtags
Hashtags act like mini search engines on Instagram. They are very important in leading people to your account. As businesses, we all want our social media posts to be seen, engaged with, hoping that it will ultimately lead to sales, right? But did you know that there is a list of banned hashtags on Instagram? The repetitive use of banned hashtags causes Instagram’s bot-finding algorithms to flag your account. Multiple flags could lead to shadow Read More
  Categories : Conversations about Instagram  Posted by BronwynneW   , , , ,  1 Comment
starting the new year off with a social media content marketing plan
There’s something magical about starting the new year off with a clean slate and fresh goals. It’s exciting mapping out what it is you’d like to tick off your bucket list and possibly where you want to see yourself in a few month’s time. As a small business, it’s equally important to be setting goals. The economy is tough and grabbing customer’s attention has become harder and harder to do amidst all the noise. Having Read More
  Categories : Conversations about content strategy  Posted by BronwynneW   , ,  No Comments
I was consulting with a wedding photographer and friend, Tamryn, earlier this week. She needed help with content ideas for her blog and social media platforms. As we flicked through her gallery of beautiful photographs, it conjured up so many memories of my own wedding 17 years ago. I remembered the many weeks of planning and choosing the right photographer – boy, what a stressful experience it was. What I pointed out to Tamryn was that Read More
  Categories : Conversations about content strategy  Posted by BronwynneW   , , , ,  No Comments
I presented a high-level talk to the PDA Africa International team on some of the do’s and don’ts of social media. What struck me when I was researching the topic was just how much of how we use the platform is being dictated to by what’s going on with each platform owner. It is a mix of legislature, sentiment or their own strategy to keep you coming back. Facebook, as an example, prioritises its news Read More
  Categories : Conversations about social media  Posted by BronwynneW   , , , ,  No Comments
Announcing my new business venture, Conversation Station, to family & friends, I was quite surprised how many people didn’t know what social media management or social media marketing was. I was even more surprised when they defaulted to sharing my news with others that I now owned my very own digital marketing agency. Woah! It can be confusing. After all, isn’t social media on a digital platform and therefore digital marketing? So let me try Read More
  Categories : Conversations about digital, Conversations about social media  Posted by BronwynneW   , , ,  No Comments
Before leaping head first into the world of social media, you need a plan. Whether or not you’re a professional or running a business, you need to have a pretty good idea why you need to be on social media, on which channels, what to talk about and how to respond. You can’t dip in and dip out when you want to. Once you start having conversations with people on social media, your brand is Read More
  Categories : Conversations about social media  Posted by BronwynneW   , , , , , , ,  No Comments
Content Marketing Strategy
How not to waste your time and money and start having better conversations that matter Recent insights from Pew Research reveal the disturbing fact that majority of adults check their Facebook profiles on average 8 times a day. Owning the lion’s share of social media share of voice, businesses cannot ignore the fact that Facebook is a space they need to play in. If your business does have a Facebook page, it’s important that you Read More
  Categories : Conversations about Facebook  Posted by BronwynneW   , , , ,  No Comments
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