To connect with people, you have to share a part of yourself with them. Customers want to know the story of your business. They want to know who you are, why you started and your vision for the future. They need to know about new products, sales and existing new developments.
What better way to bring your words to life than by using storytelling. It lets them see that there?s a real person behind the business. A passionate and caring business owner who cares about their needs and not just profits.
Blogs and sharing of other content gives you the perfect opportunity to get these messages out to your customers and gradually over time, build a connection and trust.