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Why the Dolly Parton Challenge matters

It spread like wildfire! Dolly Parton uploaded a post to Instagram depicting a profile image of herself across four different popular social media channels and within hours, people started to copy her. It was an easy challenge: choosing four photos of yourself, each reflecting how you might present yourself on the various apps; namely LinkedIn, Facebook, Instagram, and Tinder. And…

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Facebook for Business nuggets (from Facebook themselves)

I managed to score a ticket to the Heavy Chef "Facebook for Business 101 Masterclass". You can imagine my excitement sitting there, just waiting for Facebook to divulge all their secrets on the best ways to reach customers. Alas, they didn’t give much away but what I did pick up was some great nuggets on how best to reach your Facebook…

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