Content Marketing Strategy
plan and schedule your messages
A great quote from the Content Marketing Institute says, “If your Content Marketing is for everyone, it’s for nobody.”
You want people to come into your store who are interested in what you are selling and leave having made a purchase. The same should ring true for your social media platforms. For all the effort you put in, you ideally want to be talking to your existing customers and attracting new ones.
A content marketing strategy helps define this. You need to ask:
Sharing content that is actionable, interesting, informative and relevant will have customers returning to your page.