Use data to extract knowledge
Did it work? It?s important to know whether or not the money and effort you put into social media each month is helping you reach your business goals? Is your money yielding the right ROI? Are you talking to the right audiences?
Tracking basic social media metrics gives you answers which help you make decisions.
Questions you should be asking regularly:
A regular audit gives you the answers you need which allows you to make changes immediately so you are investing time and money where it counts.